The Branding Foundry does not build unknown brands. We leave that to our
parent company, CRH & Associates (www.crh-associates.com).
The Branding Foundry takes the raw material of a well known brand and
manufactures new revenue opportunities for that brand. How ? This varies
widely depending on the brand, category, and / or company. However, a few
points to consider:
----The Branding Foundry is transparent to the ultimate consumer or buyer of
the final product. The brand and associated product are what people buy, not
the fact that the product was manufactured by the Branding Foundry. Think
about the last book or music CD you purchased. Who published them ? Don't
know ? The fact is it doesn't matter. All you care about, and should care
about, is that you enjoyed them.
----The Branding Foundry is committed to making your existing brand more
valuable by developing and marketing products that are consistent with your
quality standards. The quality standard will vary depending on your current
brand's image and this will impact what is appropriate. Thus, you should
always stay involved in the manufacturing process.
The Branding Foundry does not have one way of working with every brand. We
can simply be a licensee and require a minimum amount of involvement from you
and your company. Or, we can be retained as consultants and work closely with
you on selecting products to be manufactured and marketed in association with
your brand.
